Sample: Dealer Metrics

Dealer Metrics Analysis

We assist you to implement dealer metrics such as follows:

  • What percentage of dealers’ sales reps are making quota?
  • How often do forecasts match actual sales results?
  • What portion of dealers has a sales methodology and does it work?
  • How much time do sales people actually spend selling?
  • What are the biggest obstacles to success?

Our role can be following:

  • Partner with the Japan Business Unit Managers to ensure that the distribution plans are aligned with your business plans.
  • Develop and implement distribution plans that fairly compensate dealers for their efforts, while maximizing company price and profitability.
  • Establish a formal process for evaluating dealer performance. This process should include identifying key metrics to be used in the selection process for new dealers; dismissals of underperforming dealers; performance review procedures; and incentive/reward criteria as appropriate.
  • Managing the rebate process if/when applicable.
  • Manage dealers to ensure that company gets accurate sales tracing data in a timely manner.
  • Ensure that dealers are trained and adhere to Company FCPA guidelines.
  • Coordinate with the Business Unit Managers, the logistics company, and dealers to ensure the supply chain cycle operates smoothly.
  • Coordinate product training for dealers when appropriate.

In Dealer Sales Effectiveness Survey we measure:

  1. General Sales Force Demographics (i.e percentage of sales force achieving quota, percent of company revenue by sales type etc.);
  2. Detailed Sales Performance Assessment (i.e. ability to accurately target prospects, ability to generate leads etc.);
  3. Rate of Change in the Marketplace (i.e. rate of change in competitive activity, rate of change in breadth of product line offerings etc.);
  4. Sales Methodology Introduction (i.e. annual investment in training per sales representative, amount of sales skills training conducted etc.)
  5. Sell Cycle Analysis
  6. Assessment of Reacting to Change Introductions
  7. Customer Relationship Management
  8. etc.

Request for service presentation meeting


Leave a Reply